A relationship with your customers is based on communication, reputation and understanding; for them to respect and trust you in is imperative that you are able to clearly articulate your company's goals and objectives, to fully explain your products and services and, furthermore, to present a reliable professional image to the world.
Direct translations can often be confusing or misleading.
Translating your existing promotional materials into English may seem like a simple and cost effective approach but, more often than not, it results in your message being lost and potential customers turning elsewhere.
Copy written not only for English speakers but specifically for a particular group of English speakers will enable it to be tailored exactly to the use of language that they expect and respect. The use of language varies widely across the different cultural and geographic groupings of English speakers. For example spellings and meanings in Britain and the USA can be worlds apart.
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