Join the social media revolution!
Barak Obama has proved that to get anywhere these days you have to be using social media on the internet. The lines are now blurring between producers and consumers. In print media the publishers, copywriters and advertisers were clearly separate from the readers. The only medium of communication between the two was a letter to the publication which may or may not get read. If you were lucky it might get printed but only if it suited the purposes of the publication.
Producers used to have the power of money, resources and standing within an industry behind them. Without it you couldn’t hope to compete whereas now the great leveller of the web puts ordinary people up there next to the corporations, politicians and celebrities. Opinions can be supported or countered through comments, blog posts, videos, Tweets and any number of other methods.
I for one am excited by the freedom and democracy of the internet and the possibilities it offers to find new stories and ideas and to tell people about them in a way that captivates, stimulates and engages.
Hello internet, hello world and hello social media revolution. Sign us up, we’re ready to join in!
Malcolm Cameron